Graeme Simsion writes in his book The Novel Project that the first step in the process of telling a story is to develop the premise, a single sentence that describes your novel; that is, a logline. This is the most compelling thing you can do to achieve success, and occurs at the very beginning of the project.
So, Phase 1 of the project is "Concept", and the first task is to come up with a logline.
But what is a logline exactly? How to break down this task into something formulaic? Because it is formulaic.
I attended an excellent webinar presented by the Queensland Writers Centre in January 2022 called “Preparing for Submission” by Chris Grace.
Chris broke the logline down using this formula:
Logline Formula = Protagonist + Inciting Incident + Protagonist’s Goal + Central Conflict
So, first I created the following table based on the formula:
Next, I filled in the table:
Resulting in a drafted logline like this:
A young martian colonist fights to save his home when mercenaries attack Mars for its advantage in the asteroid rush for resources.
I now have a working draft that reads:
"A young martian colonist fights to save his home when mercenaries attack Mars for its advantage in the asteroid rush for resources."
Or, alternatively:
"A young martian colonist fights to defend his home when mercenaries attack Mars for its unique advantage in the asteroid rush."

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